Leveraging Loyalty for Public Broadcasting
Public broadcasting audiences have many good reasons to be loyal. The Alliance for Public Broadcastingsm helps listeners and viewers express their loyalty through an exclusive transaction-based fundraising program that generates station revenue from credit card and retail purchases.
The program is branded for radio and television stations as the Listener Alliance for Public Radio and the Viewer Alliance for Public Television.
The Alliance program provides a lifestyle-based mechanism that can easily and efficiently engage audience members in providing financial support.
In partnership with the nation's leading micro-investment loyalty rewards program from Vesdia, the Alliance introduces a proven, potent new model to station fundraising.
A free, supplemental, year-round revenue program for stations, the Listener and Viewer Alliances leverage the sizable cash volume of daily audience purchases like buying groceries or gas, paying utility bills, or shopping at any point-of-purchase as a new component of a station's revenue stream.
Read the Alliance program highlights to get a brief overview of the program's strengths and features. For information about station participation or sponsorship, please contact us.